In the vast digital world, digital technologies and platforms can reduce transaction costs for businesses and facilitate access to new customers, both in the domestic and foreign markets. For example, suppliers who rely more on e-commerce can reduce distribution costs, especially for digital products. In addition, digitization can increase the productivity of companies and provide new possibilities for entrepreneurship, innovation and job creation according to the UN in 2019

Now it is essential for companies of any kind and productive activity, to have their online presence through the platforms currently used, such as websites in search engines, social networks such as Facebook, Instagram, YouTube and Twitter.

While it is true, previously, marketing strategies had a greater presence in the physical world in a traditional way. But with the development of new technologies, the presence of products on the internet has increased, so the opportunities that the online world can facilitate are many, including getting new customers. When a customer visits a company’s website, a lot of information about what is offered is available, followed by products or services directly from the website or from an application.

Communication channels

In the digital world the existence of tools such as social networks, can be defined as a set of Internet-based applications made in web 2.0 that supports the development and change of user content generators, therefore, are virtual spaces obtained by companies, a social network offers its participants the opportunities to find social support, plant new contacts, prolong collaborations, boost creativity, to change information, therefore these are elements that are exploited to the maximum by companies, being considered as the greatest opportunity to promote sales, traffic and interaction with customers, an approach based on commercial relations, business identity and consumers seeking a successful communication wave.