Variety of interesting topics
What opportunities does the online world offer?
The evolution of new technologies has brought with it the formation of new lifestyles and society in the 21st century, it is normal to find a person in each place interacting with their digital device to communicate. From the virtual identity that you have as a subject and group entity (company, institution, organization, etc.)....
What 's marketing?
Marketing can be defined in many ways, according to the Real Academia Española (RAE) "Marketing is the set of strategies used to market a product and to stimulate its demand". We can say that marketing is all those strategies and activities that a company, brand or person executes to make themselves known. These same strategies allow a brand to achieve its goals.
What is online presence?
Online presence is understood as any activity that is executed in order to create an image, reputation and online identity on the internet, can also be defined as all those actions that the marketing performs to make known a brand via the internet. The online presence means for Peña L. (2021) "To be visible to our present and future customers and to be recognized as the first in our sector".
Why should you create a blog?
Having a blog makes your website look more professional and makes you look as an expert on what you do, your audience will have the perception that you know what you’re talking and doing. That’s how you start to build trust in your audience, the chances of being contacted in case more doubts arise or the chances of people wanting to hire a service increase, in the same way your website....
How can I optimize my website?
You need to know how to accommodate all the information within your website, identify the keywords relevant to your work, these words are the ones with which people look for information and can find your website. For example, if you want your business to appear in the results of "used cars", you will have to use that phrase several times naturally so that when a user does a search with that....
What is a Google Business Profile and how does it work?
Google My Business is a tool aimed at businesses that allows you to create a digital card as a way of presenting your business to the public on the internet and also allows you to receive user’s feedback. To start using this tool you just need to search "Google My Business" or "Google business profile" in the search engine and click....
Social Media
Social networks have modernized everything, including marketing, social media plays an important role in all companies. Today it is known that it is essential to have social networks if you want your business to grow more easily and quickly. The use of social networks as a marketing strategy helps to attract new audiences and turn them into potential customers.
Visual Marketing
Visual marketing has existed for a long time, but now with the digital world like websites and social networks, it has become a fundamental strategy within businesses. Visual marketing relies on visual elements to attract an audience, build a brand, create an advertising campaign that impacts or to build communities in social networks with the aim of making consumers remember....
Create a marketing plan for your business
Marketing has evolved the business world and continues to do it, it allows to save time and money, achieving many benefits. Without marketing a business cannot survive and if it survives its growth is slow or non-existent. Many people start a business without a marketing plan, start advertising without. a strategy, which is like walking blindfolded or going to war....
What are Marketing Campaigns?
A Marketing Campaign is a set of strategies designed and executed in different media to achieve objectives of notoriety such as publicizing a product or service whether new or not, of sales to increase the sales of a business or just gain recognition. An advertising campaign must be planned very well and the message that is transmitted in a campaign is a fundamental part...